|
 |
Baxter Finley is the unsung father of the modern
men’s skincare industry. Moving from New York City to Los Angeles in the mid
1960’s, Finley realized the constant heat and sun was doing a rough number
on his skin. After searching high and low for a moisturizer that wasn’t pink
or floral, he finally gave up and created his own, which he called Super
Shape. The first line of grooming products created just for men, which he
named Baxter of California, was launched from his Beverly Hills headquarters
in 1965. Baxter of California developed a solid reputation for producing
premier products specially formulated to meet men’s skincare needs. |
